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Abstract

Within the solution literary works, churn is mainly related to customers that are dissatisfied with something. Nonetheless, in a number of companies, such as for example medical care, weight reduction solutions, and internet dating, happy clients additionally churn due to the fact solution provides on its promise, as an example, by giving a remedy, assisting slimming down, or producing the circumstances that enable an individual to generally meet their partner. Considering these churn that is dual, it is important for organizations during these areas to generate knowing of what drives negative and positive churn to handle the matching challenges for managing client relationships.